Digital Commercial Producer,
Love Island
Working as the digital producer for the fashion partner (I SAW IT FIRST) on ITV’s flagship entertainment show, I created digital content for the Love Island app.
This entailed:
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Watching the daily rough cut of the show to identify which clothes will appear in the upcoming episode.
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Daily client contact on the status call and via email
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Managing the upload of selected images onto the show app.
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Sharing high-res images with the client to post on their own platforms.
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Pulling and formatting images.
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Managing the cabin where clothes are kept.
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Managing the New Arrivals - getting sizes / preferences / style overview for new cast.
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Pulling styles together for themed nights / date nights
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Creating digital content for the app and social media.
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Keeping track of all inventory.
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Spending time at the client’s office to meet the team pre TX.
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Creating Shoppable videos via Monterosa, resulting in 4.3% CTR 32% average completion rate.