Organic Social Producer,
BritBox
Producing social strategy and daily content for BritBox's social channels, including launch of first BritBox Original, Spitting Image.
This entailed:
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Defining BritBox's position in market and developing social TOV, KPIs and content pillars.
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Creating daily social content across channels.
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Driving brand awareness and increasing following (281% Facebook follower growth,183% Instagram follower growth, 53% Twitter follower growth in year 1)
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Creating reactive social content with a sharable, video-first focus.
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Driving free-trial-starts.
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Using targeted boosts to tactically increase reach around campaigns.
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Launch of first BritBox Original, Spitting Image (367% increase in Instagram engagements, 240% increase in Facebook engagements).
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Working with PR to secure social support from talent.
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Managing and optimising content across social.
Software:
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Adobe Photoshop
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Abobe Premiere Pro
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Abobe After Effects
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Abobe Illustrator